G.R.O.W. with Optimizely

Optimizely has run more than 1 million experiments for our customers and helped them generate more than $1 billion in incremental revenue in the last year alone. Whether you are just getting started or have a mature program, our G.R.O.W. methodology best practices help you drive growth in your key metrics — from CRO, to customer engagement and retention, to ultimately lifetime value.

Salesforce chooses Optimizely to scale experimentation across teams

We don't get just the platform, we don't just get a tool. But we get an entire team of people, who we love — the Customer Success team that helps get us up and running and helps us adopt best practices, and the Professional Services organization helps to ensure our success.

Mark Yolton, Vice President, Digital & Interactive at Salesforce

Optimizely G.R.O.W. Methodology

Our G.R.O.W. methodology is an iterative process we engage in with you to make your experimentation program a success and become an out-performing organization.


It starts with the Goals step, where we jointly determine where to start, what to measure and what to expect, informed by best practices.


That turns into a Roadmap, based on your maturity level, resource allocations, and governance model that we help you develop.


We then help you Operationalize your experimentation program, providing expert training and tech support. We can even run experiments for you.


We then work with you to quantify and evangelize learnings and results in the Win phase. We use this as the basis for jointly working out where to go next.

How Optimizely Supports You

Optimizely's technology is best-in-class, but it's the support we provide to get you up and running at speed AND in the right ways for your business that makes all the difference.

Customers who partner with Optimizely see a 64% increase in the number of experiments run and 38% increase in statistically significance results. This means you will get more results, and more accurate insights, faster. We will be with you every step of the way to make your experimentation program a success.

The resources that help you G.R.O.W.

  • Strategy Consulting

    Digital Experience Optimization best practices (tech, people, processes) to accelerate impact

  • Technical Implementation

    Implementation specialists that get you live quickly, and in the best way for your environment

  • On Demand Services

    Staff augmentation to run experiments for you to increase the quantity and quality of insights

  • Training Services

    Optimizely offers several training methods so you can choose the one that matches your preferred learning style

  • Technical Success

    Dedicated Technical Account Managers help you build the process and products for world-class experimentation

  • ROI Consulting

    Using our ROI Model and your data, we help you quantiy the impact of your program, and win support to scale it

  • Comprehensive Education

    Grow your knowledge and skills with Optiverse, the definitive resource and knowledge base for building an experimentation program

  • Technical Support

    Optimizely's global team of technical support engineers are here to help, educate, and remove technical blockers from the mundane to the perplexing