That's a wrap for Opticon19 Europe

Thank you for joining more than 500 experimentation experts for a fantastic day of networking, inspiring keynotes, and more at Opticon19 Europe. You can relive the magic by watching the keynote recordings below.

Keynote Announcements


The Optimizely ROI Model

The Optimizely ROI Model created to empower experimenters. Infused with insights from millions of experiments, this approach is clear, flexible, and based on your data to meet your unique reporting needs.


All Product Announcements

Personalization and AI, our new ROI Model and On-Demand Services, new SDKs and out-of-the-box implementation for Optimizely Full Stack, and more from the Optimizely product team.


Performance Edge

Optimizely Performance Edge is a new capability to run blazing fast website experiments by moving key decisions to the Edge. Experiments render on average in less than 50ms.


Data Lab

For data teams looking to uncover deeper insights from experiments, this powerful solution includes enriched experiment data, analysis libraries, and a portable lab environment.

Featured Keynotes

Opticon19 Europe Product Announcements

Learn about the latest innovations in experimentation that will enable teams to create breakthrough customer experiences and unlock performance.

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The Power of Business Experimentation

Professor Thomke – from Harvard Business School – shows how unleashing experimentation at scale unlocks innovation and drives digital competitiveness.

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Taking your Experimentation Journey to the Next Level

In this session, Hello Fresh, TUI and FedEx talked us through how they ramped up their experimentation programs.

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Explore 20+ sessions across 3 tracks

At Opticon19 we brought more speakers and sessions than ever before, and now we’re sharing all of the content with you to help you drive a culture of experimentation in your organization. Hear from leaders at organizations including IBM, Mailchimp, The Wall Street Journal, and more.

Out-experiment. Outperform.

Royal Lancaster, Lancaster Terrace, London W2 2TY, UK

Winning the hearts and minds of digital-first customers

The leaders of the digital future

Opticon19 Europe brought together the world’s leaders in digital experience optimization. They joined us for a day full of opportunities to gain the knowledge, connections and inspiration to inject new momentum into their digital transformation and experimentation journeys. Whether they were just starting out, moving to the next level or considered themselves to be experimentation pros, there was a track for them.

Hear from these leading brands as they share their experiences:

Track 01

Getting Started

You are starting out in the experimentation world, and you're keen to learn more about improving digital experiences. You're looking for some guidance.

Track 02

Good to Great

You're embracing experimentation to improve customer experience, but need to ramp up and move at speed. Keen to reach beyond A/B testing and focus on gaining business impact from experimentation.

Track 03

Where Next

You experiment with ease and know the fastest way to implement experiments. You're facing the challenge of having to continually reinvent the digital experience for customers at speed.

Watch the highlights

Event speakers

Grazia’s daily mission is to optimize the digital experience of KLM’s customers (and increase KLM’s turnover) using data-based insights. Moreover she is the team’s expert on A/B testing and actively promotes experimentation within the digital department. Grazia has been working at KLM Digital for 5 years. In her previous jobs within KLM she was responsible for the planning and optimization of flights, maintenance, airport slots and cabin crew.

Grazia Arboleo

Optimization Manager - Customer Insights & AnalyticsKLM Royal Dutch Airlines


Dylan is the User Experience Lead at Cancer Research UK. His team helps the organisation to provide products and services that answer the needs of beneficiaries, supporters and employees. They have made a huge contribution to improvements in comprehension, findability and accessibility of patient information, and increased engagement and conversion on fundraising products.

Dylan Bartlett

User Experience LeadCancer Research UK


Gareth is Head of Customer Success at Contentsquare, looking after 60+ clients across Northern Europe. Having previously worked at Qubit and Deloitte Digital in customer analytics, he has vast experience in helping customers successfully improve their sites user experience and drive conversions.

Gareth Drabble

Head of Customer Success, UKContentsquare


Ellie has 8yrs experience working in optimisation both as a vendor, a consultant and more recently in-house for Photobox Group. Her main areas of expertise are experiment methodology, data science and experiment engineering. Her current role is focussed on getting product teams at photobox experimenting at scale while creating positive impact for photobox's customers.

Ellie Hughes

Optimisation Manager Photobox


Harry leads the Accenture Interactive Experience Analytics and Optimisation capability within Accenture Interactive, the world’s largest digital agency – creating world leading experiences across all sectors. Harry has worked for over 15 years in data driven experiences and marketing across retail, travel, financial services, utilities and leisure. From early days of introducing web analytics and dynamic websites to major brands for the first time, via a period of running performance marketing teams, he identified the enormous potential to focus on evidence based experience design in 2011. He now helps to transform experiences at scale with the combined capabilities of the Accenture Interactive family.

Harry Hurst

Experience Analytics & Optimisation Lead UKIAccenture Interactive


Wouter Jansen helps driving the experimentation program at Dutch Railways and helps out several of the online teams to continuously improve the website in a data-driven way. He’s passionate about experimentation but even more so about engaging with the end-user to create products that create actual value for them.

Wouter Jansen

Product Owner Conversion OptimizationDutch Railways


Mamshad leads the BBC’s Experimentation team, working for one of the UK’s most loved public institutions whose programmes and services reach 9 in 10 UK adults each week. He focuses on instilling experimentation across all areas to drive growth and engagement, helping the organisation to make the right decisions and deliver the best products and experiences for its audiences.

Mamshad Laskar

Experimentation LeadBBC


As the Director of Technical Partnerships and Strategy at Quantum Metric, Jake helps enterprises maximize their technology stack investment by facilitating partnerships and product capabilities. Previously, he led customer journey improvement through his work at Clicktale and Heap Analytics.

Jake Makler

Director, Partnerships & StrategyQuantum Metric


Heather is a Senior Experimentation Analyst at the BBC, having joined in September 2017. She helps the BBC’s digital product portfolio make informed decisions through experimentation – from developing strategies and strong hypotheses, to helping cross-functional teams work better together with the end-to-end process. She is passionate about helping to innovate and improve the way the BBC optimises headlines, live content, connected TV and Voice.

Heather Miller

Senior Experimentation AnalystBBC


Justyna is a Senior Product Analyst at HelloFresh where, for the past year, she has been leading analytical efforts in the area of retention. She focuses on implementing sound A/B test, and making sense of the stories hidden in the data. She is passionate about promoting data driven-product decisions that keep the customer at the heart of the equation. Before HelloFresh, she worked in New York, most recently as a Data Analyst at SundaySky.

Justyna Modzelewska

Senior Product AnalystHelloFresh


Michael is responsible for experimentation and user research for and Passionate about learning in all areas, he began as a conversion optimiser and has benefited from his experiences as a digital analyst, project manager and software developer.

Michael Richter

Conversion Optimisation & User Experience Manager Robinson Club GmbH, a premium brand of TUI Group


Owen leads digital experimentation at H&M online, driving a culture of data driven decision making. With almost 10 years experience within fashion retail, during the last 5 years he has been leading a team, using experimentation, web & visual analytics to optimise user experiences across the digital user journey globally.

Owen Roberts

Conversion Rate Optimization LeadH&M


Alex joined Tealium in 2017 following a successful global TMS (Tealium) rollout at HSBC. As a "data perfectionist," his current focus is to manage the talented teams that onboard Tealium customers throughout the EMEA region. In addition to over ten years experience at a digital agency, Alex has accumulated a breadth and depth of knowledge across an extensive range of the digital landscape including frontend web development, CMS deployment, ECRM, and web analytics. He's a process-driven data professional who enables Tealium customers to realise the value in their technology investment and customer data.

Alex Sandrey

Implementation Director, EMEA Tealium


Raun Sips

UX ManagerHEMA

Professor Stefan Thomke of Harvard Business School, an authority on the management of innovation, has worked with US, European and Asian firms on product, process, and technology development, organizational design and change, and strategy.

Professor Thomke’s research and writings have focused primarily on the process, economics, and management of business experimentation in innovation. He is a widely published author with more than one hundred articles, cases and notes published in books and leading journals.

Stefan Thomke

William Barclay Harding Professor of Business AdministrationHarvard Business School


Luís is currently the Principal Product Manager - Experimentation at Farfetch, promoting a Test & Learn Center of Excellence across the company, guaranteeing it is accurate, scalable, hypothesis-driven and customer-centric. Luís started as a software engineer but quickly saw the necessity to understand how users interacted with products, leading him to being responsible for the end to end customer journey and experience.

Luís Trindade

Principal Product Manager - ExperimentationFarfetch


After a decade of digital consultancy and entrepreneurship, I decided 4 years ago to throw myself into the corporate world. My ambition was ever so high: embark on a digital transformation journey at a 450,000-people-company called FedEx. We started building a data driven, customer focused team with a mission to create superior digital solutions for our customers and to lead the company’s agile evolution. Now, 4 years later, we’re not there yet, but we’re on the right track to fulfil that ambition.

Christiaan van der Waal

Vice President DigitalFedEx


Martijn has over 10 years of experience in Digital Experience Optimization. With his experience as a class-room trainer and business consulting background, he often speaks at various events on how to use data and technology in order to become an insight driven business.

Currently, he and his team advise companies on a strategic level on how to transform business requirements into the best possible experience using the Optimizely Experimentation Platform.

Martijn Beijk

Director of Solutions EngineeringOptimizely


Jason leads Optimizely's Training Services team in EMEA, enabling hundreds of businesses to build their experimentation programs, increase their knowledge of the Optimizely platform, and gain meaningful insights from their experiment data.

Jason G'Sell

Lead Training ConsultantOptimizely


Sebastiaan is in the software industry for 17 years and is responsible for Optimizely’s progress and execution in the EMEA region. Before joining Optimizely, Sebastiaan was responsible for the European Business at Exact Software, a leader for cloud accounting and ERP solutions.

Sebastiaan de Jong

Vice President EMEAOptimizely


Sharon Head is the Director of Customer Success in EMEA for Optimizely. She is committed to helping our customers unlock the potential of digital experimentation to deliver exceptional ROI on their investment. Prior to Optimizely, Sharon worked with dotdigital, Teradata and eBay.

Sharon Head

Director of Customer Success EMEAOptimizely


As Head of EMEA and ANZ Marketing at Optimizely, Lisette Huyskamp is responsible for managing the EMEA and ANZ marketing team, and developing the marketing strategy and programs for pipeline building. Prior to joining Optimizely, Lisette managed the EMEA and APAC marketing programs for Qlik. Her extensive experience provides her with a thorough understanding of business needs, which she translates into solid strategies and executable plans.

Lisette Huyskamp

Head of EMEA & ANZ MarketingOptimizely


As co-founder and CTO, Pete Koomen guides the technology vision behind Optimizely’s Experimentation Platform, ensuring businesses have access to the tools they need to test their assumptions and respond quickly to ever-changing market dynamics and customer expectations. Pete co-founded Optimizely with Dan Siroker in 2009 after spending three years as a product manager at Google, working on the Google App Engine and other projects.

Pete Koomen

Co-founder Optimizely


Jil has delivered keynote speeches and workshops in front of leading brands and conferences across Europe. Her talks are often praised for being actionable, thought-provoking content. Through her daily work she facilitates transformation of mindsets, drives cultural shift of leadership & product teams, and encourages replacement of digital guesswork with evidence-based optimization.

With an extensive background in the startup world as well as management consulting, Jil is originally from Germany and has lived and/or worked in 16 countries. She is currently based in Amsterdam and works as a Senior Strategy Consultant with Optimizely's global client base.

Jil Maassen

Senior Strategy ConsultantOptimizely


As Senior Director of Product Management at Optimizely, Jon Noronha is responsible for leading a team of Product Managers to discover new ways for companies to experiment more across websites, apps and every level of the stack. Prior to joining Optimizely, Jon coordinated engineering teams across Seattle and Beijing to rethink visual search at Microsoft. As part of Bing’s Image Search team at Microsoft, Jon worked at the intersection of machine learning, distributed systems, and image processing and learned the power of usability studies, quantitative analysis, and constant A/B testing. Jon has a bachelor’s degree in Computer Science from Harvard University.

Jon Noronha

Senior Director, Product ManagementOptimizely


Hazjier is a global expert in the field of digital experience optimization. He is Optimizely’s Global Director for Strategy & Value and has led consulting teams working with incredible companies, including Microsoft, IBM, H&M, eBay, the BBC, and more.

Hazjier Pourkhalkhali

Global Director, Value Consulting & StrategyOptimizely


David is Optimizely’s COO and CFO and joined Optimizely in 2016 from eBay, where he was the CFO for the $30 billion North America marketplace. David is deeply passionate about the power of data to help people make better choices and to help businesses create extraordinary experiences for their customers.

David Schwarzbach

Chief Operating Officer & Chief Finance OfficerOptimizely

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