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Leverage experimentation and personalization to create winning experiences. Deliver targeted messaging, personalized offers, and recommend the most relevant content for your users. As a leader in Gartner's Peer Insights, Optimizely makes it easy to scale personalized customer experiences.

Easiest way to get started

No more cold starts. Whether you want to simply describe your audience using keywords, target on user behavior, or individualize recommendations, you can start personalizing right away. With Optimizely the complex work is reduced from weeks to a few hours.

Human + Machine

Other solutions insert machine learning between you and what your visitors experience, which is dangerous. We're giving you a blended approach that combines machine learning with human insights. Stay completely in control of what your visitors experience.

Deliver business ROI

You need to ensure that personalization can deliver a positive ROI beyond the default experience. With Optimizely every personalization campaign is also an a/b test, so you can be sure you're launching winning experiences.

A new, more relevant way to personalize

Optimizely now offers a completely new way to personalize that blends machine learning and human expertise to deliver the most relevant experience. Interest based targeting is easier to set-up and maintain than rigid rules based targeting. As consumers change their behavior and interests, Adaptive Audiences will adjust in real-time ensuring you’re not delivering an irrelevant or costly experience to your customers.

Learn how every personalization campaign is also an experiment

With Optimizely Personalization you get access to world-class experimentation capabilities. You can test anywhere on your website in addition to your targeted campaigns. Watch the demo and learn how to apply the principles of Personalization in your Experimentation Program for optimal impact and learnings.

Works with the data you already have

Optimizely Personalization works with the data sources you’re already using today. Build a better segment by combining automated machine learning targeting with your own 1st or 3rd party data to extend your reach.

Simply add keywords and we'll find your audience

Targeting your most valuable audiences often requires weeks or months of assembling, integrating, and maintaining data, or managing complex rules. Skip the heavy lifting with Adaptive Audiences. It uses natural language processing (NLP) to dynamically target visitors based on their interests, giving you an easier way to deliver relevant offers and experiences.

Maximize on 1:1 Recommendations

Users expect nothing short of relevant, individualized content, products, and messaging. Adaptive Recommendations let you tailor experiences anywhere on your site for every user using pre-built algorithms. You can test different locations and logic to learn what drives the most engagement and business outcomes.

Optimizely Personalization gives you a suite of capabilities to better target your customer

  • Behavioral targeting

    Connect with your customers during key moments. Trigger offers or messages based on real-time behavior, like cart abandonment or category affinity.

  • 1st/3rd party data

    Turn your own data in action. Want to experiment loyalty program or even connect with DMPs to bring in things like in-store visits and other offline data.

  • Adaptive Audiences

    A new targeting capability that uses machine learning to dynamically create audiences from personas that you define using simple keywords.

  • Adaptive Recommendations

    Add product, category, and content recommendations to any part of your site. Leverage machine learning to continuously improve your recommendations to deliver hands-off ROI.

  • Real-time information

    Use real-time context to improve revenue with powerful, journey-aware content based on their device type, time of day, or even the traffic source that drove them to your site.

  • Location-based data & demographic

    Deliver unique messages, imagery or offers to customers based in key regions. Show that warm vacation getaway to your Chicago customers in the winter.