Optimizely lets you feature flag, experiment, and personalize on your website, mobile apps, and servers. Integrate Salesforce to connect the dots between test variations and down-funnel customer impact. Create audiences to target in Optimizely based on Salesforce customer records.
Optimizely Data and Attribution for Salesforce is the first and only solution in AppExchange that connects a user’s online experience — the experiments they see — to a Salesforce lead or contact. Marketing and product teams can make insights in Salesforce visible in Optimizely, and determine how successful their experiments are, from clicks to sales.
Integrate Optimizely with Audience Studio to create segments based on Salesforce customer records. Then, run targeted experiments and personalization campaigns across your digital touch points.
Learn how Salesforce and Optimizely can help your product, marketing and contact center teams maximize efficiency and increase conversions. Sign up here for a brief demo.
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