Making Your Hypothesis Work Harder to Inform Future Product Strategy

At Treatwell, each experiment goes beyond improving a single business metric. Experimentation works to evolve their product while enriching customer insights in order to deliver the best digital experience to their users. Join Laura Howard, Lead Product Manager, and Dennis Meisner, Senior Product Analyst, to learn their secret to making their hypothesis work harder and how getting their hypothesis right has improved Treatwell’s funnel progression and order health, as well as helped them make critical decisions on their product experience.


Laura Howard

Lead Product ManagerTreatwell

Dennis is a data enthusiast. As Senior Product Analyst at Treatwell, Dennis helps product teams to put analytics and experimentation at the heart of their strategic planning and engineering efforts.

Dennis Meisner

Senior Product AnalystTreatwell


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