Experimentation Everywhere: Create Exceptional Online Shopping Experiences and Adapt to the New Normal

Our new normal has accelerated eCommerce trends by 4-6 years. The Optimizely team shares how experimentation can help retailers fast forward their online sales strategy.


Hazjier is the Chief of Staff, and VP of Strategy & Value at Optimizely, specializing in go-to-market transformations, digital customer experience, customer analytics, and product strategy.

Over the last 5 years at Optimizely, Hazjier has advised experiments generating over $250 million in annual revenues for his clients, developed experimentation benchmarks that are now being researched together with Harvard Business School, and completely redesigned Optimizely’s pricing and packaging, which increased revenues by over $10 million in the first year alone. Hazjier was also the Product Manager for Metrics, where he led the development of enhanced analytics and statistics capabilities across all Optimizely products.

Hazjier began his career as a Management Consultant at McKinsey & Company, where he advised senior clients in the energy and finance sectors on corporate strategy. He studied Political Economy at Berkeley.

Hazjier Pourkhalkhali

Chief of Staff, VP of ValueOptimizely


Balaji Balasubramanian, GM for Dynamics 365 Commerce solution. In his current role within R&D organization, Balaji is responsible for Product Management as well as Engineering disciplines and drives the strategy, direction, roadmap and execution of the Dynamics 365 Commerce solution.

Balaji Balasubramanian

General Manager, Dynamics 365Microsoft


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