Experimentation Through Clients' Eyes with Charles Schwab

At Charles Schwab, they have a mantra of viewing the world through their client’s eyes. When it comes to building digital experiences and running experiments, winning isn’t just about moving metrics, it’s also about improving customer experience. Sara Tresch, SVP of Digital Services at Schwab will be discussing how Schwab designs products and experiments with a client-first mindset.


Sara Tresch leads the Digital Accelerator, Innovation Labs, and User Experience & Research efforts at Charles Schwab to drive the company’s Digital Transformation. Sara believes that great customer experiences are built by high-performing and diverse teams. Sara lives in the Bay area with her two young daughters.

Sara Tresch

SVP, Digital ServicesCharles Schwab


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