Opening Remarks from Jay Larson and Alex Atzberger

Jay Larson, CEO of Optimizely, and Alex Atzberger, CEO of Episerver have an exciting announcement for you before we kick things off! Optimizely has entered into a definitive agreement to be acquired by Episerver, the market leader in digital experience platforms.

Episerver and Optimizely have a shared vision to optimize every customer touchpoint through the use of content intellgience and experimentation. Together, we will enable our customers to do more testing, in more places, with greater ease than ever before. We believe this combination will make experimentation a mainstream business best practice and an essential part of winning customers in an online world. With the combination of creation and optimization, we look forward to building an even bigger community of digital experience leaders.

View the full press release here.


Alex Atzberger is the CEO of Episerver. Alex joined Episerver in 2019 after spending nearly 15 years with SAP, where he was President of SAP hybris and previously SAP Ariba. In 2013, Alex was selected as a Young Global Leader by the World Economic Forum, and he holds an MBA from Harvard Business School. He lives with his wife and dogs in New York City.

Alex Atzberger

Chief Executive Officer Episerver


After spending 30 years in the software industry, Jay joined Optimizely three years ago to continue to accelerate the growth in the business by leveraging our industry-leading experimentation platform. Jay has a track record for scaling operations for world-class companies, such as Success Factors, Oracle, and Mercury Interactive.

Jay Larson

Chief Executive OfficerOptimizely


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