Shipping to Learn and Accelerate Growth at GitHub

Will 2020 mark the shift to a remote-first world in the long run? For GitHub, a distributed workforce is nothing new. Join Sha Ma, VP of Engineering, and Gregory Ceccarelli, Director ofData Science, to learn how they built and scaled a successful experimentation program. They'll share their experience implementing Optimizely across timezones, a remote workforce, and a new business model.

In this session, you'll learn how to:

  • Optimize UX for a freemium business model
  • Use data to deliver customer-centered products
  • Scale experimentation and accelerate growth


Sha Ma

VP, Software Engineering GitHub

Greg Ceccarelli is a Director of Data Science at GitHub, where he leads two teams optimizing products to enhance our community's ability to find, navigate, understand, create, and secure their work. Before GitHub, he worked in Data Science functions at both Dropbox and Google.

Greg Ceccarelli

Director, Data ScienceGitHub


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