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Roll out new features confidently. Test small UI changes and functionality to increase adoption. Run tests on just a small percentage of your user base and apply only the changes that work. This is the new way to create great products.
Go beyond website A/B testing and experiment throughout your technology stack. Experiment on any platform from server-side applications, websites, mobile apps and even communication platforms like SMS, chatbots, and voice assistants. Validate and improve every step in your customer journey from activation, to onboarding, to conversion.
StubHub uses Optimizely to validate ideas and empower decision making across the company. Everybody in the company now has a framework with which to test and share their ideas.
Launch new features confidently
A new approach to redesigns
Never again guess at customer requirements
Enhance performance metrics
Easily scale experimentation across product divisions
Experiment with price and sorting algorithms
We had one experiment drive a 95% lift in the adoption of a new feature, and that was the catalyst for the growth team. Lauren Schuman Senior Director of Product Insights and Growth
We had one experiment drive a 95% lift in the adoption of a new feature, and that was the catalyst for the growth team.
Senior Director of Product Insights and Growth
Get started creating digital experiences that transform your company
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